trade gothic

Trade Gothic, a sans serif typeface, was designed by Jackson Burke in 1948. He continued adding style-weight combinations to the typeface through 1960. In total it contains 3 weights and 3 widths. It's original foundry was Mergenthaler, and published by Linotype.

Burke was born in San Francisco in 1908, and died in 1975. He worked at Mergenthaler Linotype from 1948 until 1963, succeeded C.H. Griffith as Director of Typographic Development. He was responsible for the planning and carrying out of Linotype's first phase of its photocomposition library.

Trade Gothic is known for not having a much unifying elements within the typeface compared to other popular sans serif fonts. It is said however, that this adds a naturalism touch to its appeal. The typeface is often used in the advertising and newspaper industries. In 2008, Linotype's Type Director, Akira Kobayashi, was in charge of the Trade Gothic redesign. This redesigns main focus was to remove the inconsistencies found within the original Trade Gothic. It also addressed other elements such as terminal and stroke endings, symbols, and the spacing and kerning.

some sources-

http://www.myfonts.com/fonts/linotype/trade-gothic-next/

http://www.myfonts.com/person/Jackson_Burke/

http://www.linotype.com/en/1546/TradeGothic-family.html

note form-

Jackson Burke, born in San Francisco, 1908; died in 1975

Was a book designer

Succeeded C.H. Griffith as Director of Typographic Development at Mergenthaler Linotype from 1948 until 1963

Responsible for the planning and carrying out of Linotype’s first phase of it photocomposition library

Designed in 1948, Burke continued working on the typeface through 1960, adding new style-weight combinations

Includes 3 weights and 3 widths

Publisher: Linotype

Original Foundry: Mergenthaler

Sans-serif font

Known for not having as much unifying elements within the typeface compared to other popular sans serif fonts. However, this add a humanistic touch to its appeal - naturalism

Often seen in advertising and newspaper industries

Trade Gothic Next - redesign in 2008

Redesign lead by Akira Kobayashi - Linotype Type Director

Addresses inconsistencies found in Trade Gothic; terminal and stroke endings, symbols, spacing, kerning

no quote yet? nobody talks about trade gothic (I'm working on researching for one still. It'll come. I promise.)