I took my oil pastels and started recreating the package for it. The initial package is really pretty ugly.
This photo is upside down, but you can still see the ugly. I guess it works on a certain level because it is Crayola and they make products mostly aimed toward young children and I think this screams children - the bold yellow and green shapes that make up the background, the purple color of the typeface, the typeface that oil pastel and 16 are set in. It all feels childish to me, and works in that sense.
But. It still looks ugly. So let's redesign!
These are the ones I've come up with and printed except for the black and white one I created. It didn't print well; I'll put up the document shot of it.
These are some new ones I've made since Friday in class when we critiqued with each other.
Just a couple of tweaks to one of the original ideas. A lot of feedback I got was that the boxes with the actual pastels on them worked stronger. I made that change and then added an idea I had late Thursday night: use actual artwork made by the pastels on the top portion.
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