typographic intervention

Our group - Mercedes, Marie, Larry, and myself - have chosen to use the phrase where r u? to address the issue of texting and driving. If you go to Mercedes' Blog, she has posted photos of the intersection where we want to crash the where r u? phrase. It's at Brookside Blvd and 51st street, near UMKC, a heavily trafficked area by both cars and students.

These are a few photos from the very beginning of the concept phase -

My notebook of ideas + the unite notecard sketch

The group discussing things

Marie filling out our concepts chart

Following the presentation of our concepts, we realized that our words were too literal. That feedback has brought us to where we are now, with the phrase where r u? We are going to use the Helvetica Neue typeface since this is the typeface that Apple is using in its new iOS 7 system. The phrase will be made using the CNC and out of 3/4" foam, purchased from the Home Depot.

I went context photographing on my own, over the weekend. These were potential spots that our other idea, 'UNITE', could have been presented. A few of these spots could potentially work for where r u? as well, but again, we decided to go with the Brookside Blvd location.