type reading

cause you asked for 'em - notes from the reading

• type elements seem simple enough, but there is a huge amount of complexity to the way they are arranged; hierarchy
• If our reader understands, then the typorgrapher has completed their job
• Is good design done when you have fed everything to your reader? Or are we supposed to have them question things sometimes? There has to be a medium
• Everything around us create constraints to how we can present type.
• How do we know the constraints of a particular place?
• Spoken communication relies on word denotation and connotation
• denote - literal meaning; connote - additional meanings by evoking associations
• Text is not reducible to pure denotation
• Typography and technology are constant companions
• 50 years ago would they have said this?
• Separate elements make up a whole - essentially a design is one "thing." there are never smaller elements when the "thing" is finished; their is just one large item.
• Elements are interpreted in relation to others
• Figure/ground = figure: positive space; ground: negative space
• I've always wondered why point size never seems consistent between typefaces.
• I still don't think I grasp why different typefaces set at the same point size vary in size. Can you elaborate more?