typographic identity, part deux

These are the iterations of the four concepts I chose from sketching. The top two were from my original set of sketches; the bottom two were from a second set of sketches I did in class on Wednesday.

In clockwise order, starting in the upper left corner, the fonts used to create the marks are Avenir Book, Futura Book, and Helvetica Neue Ultralight. I think all four concepts convey similar things from my list of words describing myself. I see most of them as simple, fairly basic in look, at least at first glance, in most cases, and solitary. They aren't ornate - I feel like script cursive fonts are the furthest thing from who I am. I relate to the private, organized feel that some of the Avenir and Futura marks possess. I also think the Helvetica marks contain a lot of these qualities, but I'm also on board with these ideas because I find lightweight typefaces to be super eye candy. I love them, so I naturally like these marks.

Making the marks was relatively simple. Illustrator wasn't hard to use, as I expected it to be. Sometimes, I don't like Illustrator, so that's what I anticipated. However, I was pleasantly surprised.