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Wednesday, September 11, 2013

typographic identity

Just some progress on this project. Who doesn't love making typographic identities for yourself?
This is the list of words that I had come up with prior to starting the sketches- 

love 
red 
heart 
simple 
funny 
tall 
thin 
awkward 
private 
solitary 
reserved 
watcher 
listener 
hesitant 
devoted 
over-thinker 
scattered 
stressed 
chaos 
organize 
details 
perfection
laugh 
quiet 
outgoing 
yearbook 
theatre 
teaching 
high schoolers 
christ 
faith 
hope
not ornate
basic
layers
straight forward
not vulnerable

These are the 30 thumbnails that I came up with using the four different typefaces I chose. Those four typefaces were Futura Book, Avenir Book, Helvetica Light Condensed, and Chapparal Pro. I saw each of the sans serif fonts as tall and thin, simple looking, and cleanness about them. Helvetica had a stressed, kind of chaotic feel about it because of the condensed weight. Futura has a connotation of perfection, so I picked that because of my desire to try to make things "perfect."Avenir had a very basic quality about it when I saw the typeface. I picked Chapparal Pro because of how awkward it appeared to me. It does possess a sturdiness and straight forwardness about it, but the odd quirks - the slant present in most of the stems, the combination of bracketed and slab-like serifs - made me see the typeface as an awkward, funny kind of typeface.



I think the thing that influenced my sketches most was the idea of possessing two sides to yourself. I think that the way I perceive myself is different from how others often perceive me. That was something that I started playing with a lot in the sketches.


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